What Is "Content Analysis"? Part One: A Sample

photo of Sea World by Christina

There is more to the scientific process used here than simply discerning truth from deception.

Much more.

Scientific Content Analysis, the brainchild of Avinoam Sapir, is the grandfather of all forms of 'statement analysis' today.  Analysts from every walk in life, private or law enforcement, owes a debt to Sapir's work.

Recently, I posted a short entry which was deliberately vague and had what appeared to be an unnecessary detail.  There is a story behind the post, an unpleasant one, but it was in the comments section that a reader ("Equinox") analyzed the post and literally exposed what had gone on behind the scenes, almost to a "t."

She had posted her analysis in the comments section as if she had been present with me during the unpleasant phone call and knew what I thought of the call, the caller, and the demands the caller made. She even entered into my emotions.

It was accurate.

Accurate.

There was no deception in the post, and no deception claimed in the analysis, but it was her analysis, itself, that showed what was 'behind the scenes' of the short entry and revealed the story.  I commented afterwards that she was accurate, confirming what she 'saw' in her 'mind's eye.'

I commend her on her ability to see into the words.

The post served its purpose but I will repost it, along with her comment, just as she entered it (her 'comment' was her analysis and she stayed within principle) and then how it is that she knew what transpired and what my emotions were, even though I gave no details about the event, nor my emotions.  None.